"It's all about the art of the message," reports College Director Debra Hooper." We won in this tough advertising competition because the goal at the College is to develop great content skills. We are moving students beyond learning Photoshop techniques to exciting audiences with stories and images that count."

Living Arts College has had a long association with the area advertising community. Graduates of the College have moved into key positions as advertising agency art directors, film and gaming animators, internet studios ... using their combined skill sets gained at the College. Some manage their own creative studios.

Opportunity for real world connections
The ADDY Awards are an opportunity for students to meet on a real world playing field with established, creative professionals. Winning an ADDY is a great achievement for students. Having an ADDY Award gives a graduate an impressive calling card for job interviews and connecting with working creative professionals. The ADDY Awards for Living Arts College students validates the College’s mission to help students learn to develop real-world content through intensive training projects in a studio-like environment.

A learning plan for creating award winning content
College staff includes professionals who are representative of the talent and strength of the local Raleigh ADDY Award group--American Advertising Federation.

Michael Winslow, our Creative Director at LAC, is the recipient of the 2009 AAF Silver Medal Award, recognizing men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s creative standards. Winslow participates in developing the College's special focus on design content.

"Our programs incorporate the talents of staff members like Michael Winslow,
who transfer years of practical content know-how to critiquing portfolios. This is
why we have developed a Greenlight process for mentoring student development," reports director Hooper.

Potential students attend Guided Interview
The College reviews potential students for acceptance into programs in Film, Photography, Interactive and Internet Media, Audio, Animation and Interior Design. The first action step for future graduates is to plan to attend a Guided Interview at the Raleigh Studio Arts Campus or via a first phone interview.

WHAT'S HOT at the Studio Campus...

Watch the video to see what the leaders of Living Arts College invest their time and energy into. The Studio Arts Campus keeps up on new advancements and makes sure students get every opportunity to see the cutting edge trends of the industry.